The best AI apps for making videos
The best AI tools for making and editing videos
Video is the most effective way to sell and influence, but it has traditionally been slow and expensive to make. In 2026, the situation is different. Artificial intelligence now enables what used to require an entire production team. Now, a YouTuber or blogger working alone at home can make great videos without a background team with a single AI application.
💡 Even small entrepreneurs can now easily create advertising material with the help of artificial intelligence. This is made possible by AI tools, which include talking avatars, automatic editing and global language translation. Avatars, for example, make it possible to avoid having to appear in videos yourself. You can create ads with individual voices and characters. AI applications for creating ads are surprisingly affordable and they bring savings to small entrepreneurs in the long run. Nowadays, you can use them even if your technical skills are non-existent.
Best Video AI in 2026 – Comparison for Entrepreneurs and Content Creators
Video will be the most important format for marketing in 2026. The challenge is no longer whether to make videos , but how to make them quickly, with high quality and with sales without expensive production . Artificial intelligence-based video programs offer a solution to this. In this article, we present the best video AI tools in order of ranking , especially from the perspective of advertising, social media content and sales-generating marketing videos.
💼 Tip for entrepreneurs: How to leverage video AI in your business
1. Test ads quickly – Create 5-10 different versions of your ad with different hooks and CTAs. Publish them to Meta or TikTok and see what works. You’ll save weeks and thousands of euros compared to traditional production.
2. Automate product introductions – Use an AI avatar to introduce new products consistently. Same character, same style, but new content every week without descriptions.
3. Expand your business internationally – Make one video in Finnish and translate it into English, Swedish and German with HeyGen. Reach new markets without translation costs or new descriptions.
4. Recycle content – Convert your blog posts, product descriptions, and customer stories into videos. One piece of content = 5 different formats for different channels.
5. Build a personal brand without a camera – Create an AI avatar of yourself and post tips, stories, or educational content weekly. Save time while maintaining your presence.
🥇 1. InVideo AI – the best video AI for creating commercials, marketing videos, and social media videos
InVideo AI – Create promotional and social media videos easily
InVideo AI is an AI-powered video tool that quickly converts text into professional videos. It's designed specifically for entrepreneurs, marketers, and content creators who want to publish sales-worthy promotional and social media videos without any video production experience. You can make videos up to 45 minutes long with the paid version, which is a good thing.
The video generator is also suitable for making animations. If your dream is to make a video of your own story, try this artificial intelligence tool.
InVideo Ai also gives you full rights to the videos you create, so you can freely publish the material on social media channels or your company's website.
How does InVideo AI work?
Enter a script, topic, or blog post into the tool, and InVideo AI will automatically create a video. It will add appropriate images and video clips, subtitles, background music, and effects. InVideo also offers ready-made templates and multiple language options, making international content production easy.
Who is InVideo AI suitable for?
InVideo AI is the perfect tool for entrepreneurs and social media creators who need continuous video production. It's perfect for commercials, TikTok, Reels, YouTube shorts, and animations. Even beginners can quickly get professional results, and the program works directly in the browser without any installation.
Price
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Free: free, limited use and watermark
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Business: $15–$20/month, full features and publishing rights to videos
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Unlimited: $30/month, unlimited videos and additional features
InVideo AI combines ease of use, speed, and quality – it is the best tool on the market for creating video material that sells for entrepreneurs or content creators.
➡️ Try InVideo AI: invideo.io
🥈 2. HeyGen – Best Video AI for Avatars and International Scaling
HeyGen – Create avatar videos and scale content internationally
HeyGen is an AI-powered video platform that lets you create realistic avatars that speak naturally in multiple languages. The tool is especially suitable for YouTube creators, educators, and businesses who want to make high-quality videos without having to appear in front of the camera themselves.
How does HeyGen work?
Just type in your text, choose your avatar and voice, and HeyGen will automatically turn it into a video. The tool can also translate your video into over 40 languages, and AI will even synchronize your lip movements to the new language. This makes international content production quick and easy.
Who is HeyGen suitable for?
HeyGen is the perfect tool for international exposure and creating believable avatars. It’s perfect for YouTube creators, educational content creators, and businesses looking to quickly scale their videos to multiple languages. It can also be used to create online training videos, product demos, and branded ads without actors.
Price
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Starter: $24/month
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Professional: $29–$49/month depending on features
HeyGen saves you time and effort when you want to create believable, multilingual videos quickly. It's a particularly good tool for internationalization and avatar-based content production.
➡️ Try HeyGen: heygen.com
🥉 3. Pictory AI – from blogs and articles to videos
Pictory AI – Convert text to videos easily and quickly
Pictory AI is an AI-powered tool that automatically transforms blogs, articles, and scripts into visual videos. It's perfect for content creators, marketers, and small businesses who want to quickly publish videos that sell without video production expertise.
How does Pictory work?
Pictory can create videos from a variety of sources: text, websites, or PowerPoint presentations. It automatically adds subtitles, selects suitable images and video clips, and you can use AI-generated sounds or your own audio if you want. Brand elements such as logos, colors, and fonts can be easily incorporated into your videos.
Who is Pictory suitable for?
The tool is great for bloggers, educators, and marketers who want to convert text into visual content. It saves time, automates editing, and enables continuous video production without much technical effort.
Price
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Free Trial: €0, watermark and limitations
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Starter: approx. $19–$25/month
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Professional: approx. $39–$49/month
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Team / Enterprise: for larger teams and companies
Pictory AI makes video production easy and fast. You can create high-quality, branded videos in minutes and effectively utilize existing content.
✅ For whom: bloggers, educators, and marketers who want to recycle content in video format and leverage affiliate revenue.
4. Descript – edit voiceover videos easily and efficiently
Descript – Edit voiceover videos easily and quickly
Descript is a smart video and audio editing tool designed specifically for speech-focused videos and podcasts. It doesn't actually create content for you, but it makes editing fast and intuitive.
How does Descript work?
Descript converts speech to text, and editing is done directly through the text. You remove a word from the text, and it disappears from the video. The tool also offers automatic subtitles, scrub functions, and Studio Sound , which improves audio quality, making even a regular microphone sound professional.
Who is Descript suitable for?
The tool is excellent for content creators who make podcasts, interviews, webinars, and other spoken-word videos. Descript saves a lot of time in editing, but it is not as suitable for quick advertising or social media video production as, for example, InVideo AI or Pictory AI, which means you cannot make videos with it, but rather cut and edit finished material with artificial intelligence.
Price
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Free / Basic: free, limited features
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Creator / Pro: $12–$24/month, depending on features and permissions
Descript makes editing effortless, fast, and accurate – the perfect tool when your content already exists and you want to edit it into a professionally publishable format.
Which video AI is the best and who is each editor suitable for?
Video will be the number one marketing format in 2026. Choosing the right video AI tool can determine how quickly and with what quality you can get your advertising and social media videos out. Here, we present the best video AI programs in order of preference and tell you who each is best suited for.
1. InVideo AI – the best overall solution for most people
InVideo AI comes in first place because it combines ease of use, price, and tangible benefits better than any other video AI currently available. All you need to do is write the text – AI does the rest. Videos are created quickly, and the final result is immediately ready for publication without lengthy editing.
Who is suitable for:
- For entrepreneurs and small businesses who want to make affordable and selling promotional videos
- For social video creators who publish content daily
- For hobbyists and content creators who want to illustrate stories or publish videos on YouTube without their own faces
Why choose InVideo AI: It allows you to create selling marketing content and ads quickly, without video production skills. With this tool, you can publish ads in a day, not a week.
2. HeyGen – best for languages and international scaling
HeyGen comes in second , but is very strong for a specific use case. It allows you to create high-quality AI avatars that speak naturally in different languages, making it a great tool for international exposure and multilingual campaigns.
Who is suitable for:
- For YouTubers who don't want to appear on camera
- For content creators who want to quickly scale their videos to multiple languages
- For companies that need credible avatar videos for training and marketing purposes, for example
Why choose HeyGen: It saves time compared to traditional video production and enables you to publish international content quickly and credibly.
3. Pictory AI – from blog and text content to videos
Pictory AI is a great addition to an entrepreneur’s toolbox if you want to quickly turn your blog and text content into engaging videos. The tool selects images, clips, and subtitles for you, and the end result is suitable for social media as well as YouTube. Pictory also offers an affiliate program , so you can recommend the tool to your audience and earn money at the same time.
Who is suitable for:
- For bloggers and educators who want to leverage old content in video format
- For marketers who want to automate video production
- For content creators who want to earn affiliate income
Why choose Pictory AI: It speeds up content re-conversion and turns blog posts into easy-to-watch video content.
4. Descript – excellent for editing
Descript comes in fourth because it doesn't actually produce videos for you, but rather helps with editing. Text-based video editing saves time, and the Studio Sound feature dramatically improves audio quality.
Who is suitable for:
- For podcasters and webinar creators
- For those who do a lot of editing of voiceovers and interviews
- For content creators who already have ready-made material to edit
Why choose Descript: It makes editing easy and fast, but is not a replacement for automated video content production.
📊 A concise comparison table of AI applications for video creation
| Video AI | Intended use | Target group | Price/month |
|---|---|---|---|
| InVideo AI | Advertising and social media videos | Entrepreneurs, content creators |
Free limited use/Watermark 15–$30 |
| HeyGen | Avatar videos & dubbing | YouTube creators, international content creators | $24–$49 |
| Pictory AI | Text to video, affiliate | Bloggers, educators, marketers |
Free with watermarks/ $19–$49 |
| Description | Editing voice videos | Podcasters, webinar creators | Free / $12–$24 |
🎯 Final recommendation for entrepreneurs
If your goal is to increase sales and publish ads quickly , InVideo AI is the clear number one choice. It offers a fast, affordable and scalable way to create selling videos without video production skills. Once you have the process under control and your goals grow, HeyGen and Pictory AI complete the package, and Descript is an excellent editing tool for voiceover videos.
Start here:
- ✅ InVideo AI
- ✅ HeyGen
- ✅ Pictory AI
- ✅ Description
📚 Also read our other guides:
Want to learn more about AI tools? Check out our comprehensive guide: Best AI Apps 2026 - Introducing the Highest-Quality New AI Apps
Interested in creating images? See also: Best AI image generators